Empowering Trust:
Connext’s Core Values in Practice
The Start.
Meet Connext, a leading technology services company based in Atlanta with a bold vision to be the most trusted in North America. At Connext, trust isn't just a buzzword; it's foundational to everything they do. Their success hinges on their core values—Listen First, Execute with Intention, Adapt to Change, and Develop Relationships—which guide their interactions with partners, customers, and their community. These values aren't merely words on a wall; they are lived out daily by a dedicated team committed to leaving a positive impact wherever they go.
The Problem.
Connext faced a crucial challenge in articulating their core values authentically to build trust and differentiate themselves in a competitive market. They aimed to showcase these values through the voices of their own employees, who embody them daily, not only reinforcing internal alignment but also resonating with prospective clients by highlighting how Connext’s unique culture sets them apart.
The Process.
Our journey with Connext began with deep dives into their core values, understanding how each resonated within the company culture. Collaborating closely with their team, we developed a comprehensive outline for the video project, ensuring it aligned perfectly with Connext’s voice and vision. On-site, our Director skillfully conducted interviews with employees recognized for embodying each core value, capturing authentic testimonials that spoke volumes about Connext’s commitment.
The Outcome.
The result was a powerful video that authentically captured Connext’s ethos through the heartfelt words of their own team members. Each employee shared personal anecdotes and insights, illustrating how integrity, innovation, collaboration, and customer focus shape their daily work and relationships. The video served not just as a testament to Connext’s values but also as a rallying cry for unity and purpose within the organization.
THe Impact.
Connext’s decision to prominently feature the video on their About Us page proved to be transformative. They witnessed a remarkable fourfold increase in "Time on Page," indicating heightened engagement and interest from visitors. This engagement translated into tangible business outcomes, with Connext attributing a 10% increase in sales to the strengthened trust and credibility conveyed through the video. Beyond metrics, the video fostered a sense of pride and recognition among employees, who received tokens of appreciation and saw their contributions celebrated company-wide.